Welcome to Dead Cool Club, where we celebrate the unapologetic you. 

Fuelled by a passion for individuality and self-expression, we design standout pieces for misfits and non-conformists alike.

Our commitment to sustainability and luxury quality inspires us to create unique timeless pieces, icons for your wardrobe, that you will reach for time and time again. Everything is designed by us (Vee + Olli), with our joint extensive background in the fashion and creative worlds, our knowledge combined makes for the ultimate brand. Our brand mission is to inspire people to prioritise quality and compassion by being mindful of the environmental impact of their purchases, as well as the positive effect on our small business and family. We curate awesome as f**k products for your wardrobe which will last and be loved for years to come.

Our collections include an up-cycled vintage range, all sourced and handcrafted by us! Bringing new life into previously loved clothes. 

Our vision is to offer a diverse range of clothing and accessories that speak to the wild and unconventional. We are not just a brand; we are a community of the extraordinary. Come as you are, f**k being ordinary, explore our collections, and be part of something truly unique!